So you now have a shiny new website, and you want to be found online. Google can take some time to display a new website in its search results, and sometimes it’s not practical to compete with larger companies for 1st page results. Luckily there are many ways for you to promote your website, both free and paid.
Free & low cost website promotion
There are a huge amount of ways that you can promote your website, for no cost. All it takes is the time for you set up the accounts or profiles.
Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+. Click on the above link for instructions on creating your own Google Business Listing.
Having a frequently updated website is a factor in search engine rankings, and adding relevant content monthly can increase your search engine rankings. Click on the above link for information on how to write your content for search engines.
There are a wide range of online directories on the internet which allow you to list your website for free. Go to google and search ‘business directory’ or ‘online directory’ plus the name of your city to see a wide range of options.
Focus on quality content
Creating quality content is vital to your website, and to your overall ranking. A high ranking website will always have good quality content that relates to the specific search phrase. View our article on optimising your content or talk to us to get your content written by a professional.
One way to show the search engines your website is trusted is by having other websites link to your site. Ask your clients, suppliers, or others in your industry if they can add a link to your website on their website, this is an effective way to drive traffic to your website, plus it can make your website rank higher in certain search phrases in your industry.
Social media can be a powerful tool to gain extra traffic to your website, create content that people will want to share. Creating a profile for your business is a fast and cheap way to connect directly with your customers.
Add value to your website
Include free articles, and/or downloadable items that people would find interesting and may want to share with others. You could run competitions that people could share via social media.
Send an email newsletter
Do you have a database of client email addresses? If you have their permission, send them occasional updates with links to your website. If you have an online shop, you can automatically add users to a Mailchimp list when they place an order.
Paid website promotion & advertising
Advertising online is a very efficient and cost effective method to get additional traffic to your website. It can have a far wider reach than traditional methods of advertising. We can set up advertising on the below platforms and more, contact us for more information.
Google processes over 70% of all searches worldwide. Display your ad right up the top of relevant Google search results.
Advertise on the largest social network in the world. Have complete control over who is displayed your ads.
List your service on New Zealand’s largest auction website. Listing a service is very affordable, just $39 for 90 days.
Bing search advertising
Whilst not as large as Google, Bing search processes a huge amount of searches. Display your ad right up the top of relevant Bing search results.